5 features of an effective SMS marketing campaign

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Advertising texts do not have to be annoying. A well-planned texting campaign can increase your sales significantly. See the 5 most important features of an advertising message.

 

5 features of an effective SMS marketing campaign

1. Simple identification

The most important component of every text campaign is fast and easy identification of the company, so that any potential recipient knows at first glance who sent the message. A good solution is using MaxSMS sending, but you should always remember about identifying the very content of the message.

2. Valuable content

In order for our message to be attractive for the recipients, it must have a valuable content, for example containing information about promotions. It’s also a good idea to remind our clients of important deadlines they often forget about; for instance, if we run a car garage, we could remind our customers of the upcoming overhaul time.

3. Personalization

The reminder mentioned before includes one more feature essential for texting campaign. These messages should be personalized for the recipients; that will make them feel special and have a beneficial effect for the relations between the customer and the shop. We can also personalize messages in a less detailed way, sending texts to groups of clients who recently made a specific purchase from us.

4. Special offer

Introducing a special offer to the content of our message not only will improve the perception of our campaign, but also will make our client more willing to subscribe to our SMS newsletter. Remember to add extras to the message content, available only to those who got your text messages.

5. Respect the Rights of your recipients

Respect for the client should be the basis of the campaign, so there should always be an option cancelling the newsletter.

Following these five rules ensures that your next texting campaign will prove even more effective. Try out these tips today!

 

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